Portfolio -Digital Marketing

3novex Asia Sdn Bhd is an event management company that specializes in B2B Training and Conferences.

Project Scope:  Executed a lead generation campaign over a span of 4 weeks to gather more leads for the conference. 

Further Analysis:
Copywriting was a key point that delivered quality leads based on A/B testing results.

Outcome:
Leads generated:171 Conversion rate: 4.87% Impressions: 33k Total Clicks: 1,583

 

Big Show is an Event Management Company with a focus on events ranging from corporate, social to international events. 

Project Scope:
Social Media Management/ Content Creation. 

Based on the following video below we had  99.5k Cumulative Views | 213k Cumulative Reach | 3.1% Average Engagement Rate

Further Analysis:
While working out the content pipeline we realized many Malaysians were more inclined to PCKs sitcom and video was a number one tool that had the crowd on their toes. We found out that the videos were a good brand recall moment for the audience. My team and I worked on a total of 5 videos with a mixed blend of visuals and memes in between and worked hand in hand with the ticketing platform for flash sales promotions, contest giveaways while producing nostalgic PCK content.

Outcome: 280 tickets sold

BlueJ founded on the idea of having one platform that solves the everyday hassle. It is a social technological community that everyone can be a part of, with the mission to bring the utmost convenience to customers by providing them with all their daily needs.

Project Scope:  Executed Social Media Management/Content Creation for the new delivery app BlueJ which is based in Cyberjaya. 

Further Analysis: Since the project was running throughout the Ramadan period, I worked closely with the client and merchants to create content that would be relevant for Ramadan and got merchants to share this on their social media pages. 

Outcome: Increase follower count up to 50 per day. 

Dolphin Tech is a digital talent agency that provides clients with a good pool of tech talents.  

Project Scope: Social Media Management/ Content Creation for Brand Awareness

Further Analysis: Worked on numerous types of content from visuals, animated videos, infographics, quotes, etc. The best traction is with the infographics where users were more informed about what Dolphin Tech is about and what problems do they address. 

Outcome: Increase in followers  by 10%