Portfolio - Public Relations

Project Scope: The client engaged me for Social Media management but since I had a good collaboration with the local media I pitched several lifestyle media's and my Press Release was featured by Hype and Rojak Daily. 

Outcome: Pre-Event Releases by Hype and Rojak Daily. Rojak Daily average online circulation 500/600k users a month and 550-700k page views/month.  This translated to 3x PR value for the client as an added benefit

Project Scope: Phua Chu Kang Live in Malaysia/ Post -Event Interview

Outcome: 
After the pre-event press releases were published, I contacted the media and invited the media for the event with several terms agreed upon. In response, I had a post-event coverage video delivered for the client.  The video alone had over 10,000 views with a high engagement rate.